Beauty by Jess

Beauty by Jess is a brow artist based in Cross in Hand, East Sussex. Jess offers semi-permanent brows in three techniques (hairstroke, combination and ombré), plus brow waxing and brow tinting. Her certificate is ABT-accredited, and clients book with her by WhatsApp, Instagram, phone or email.

Jess wanted a website that felt like her: soft, warm and personal, written in the first person. It had to explain each treatment clearly, set out patch tests and aftercare properly, and turn interest into a booking without forms or accounts.

We designed and built a six-page static site with Astro: Home, Treatments, About, FAQ, Contact and a plain-English privacy notice. The palette is warm neutrals with champagne gold and a mocha footer, set in Ibarra Real Nova and Jost, with a script sign-off.

The home page opens on a close-up portrait that blinks every few seconds, only while it is on screen. Services, FAQ and Contact each open with their own illustration: on Services, gold guide lines draw across the brow, the way a brow is mapped before treatment, and on FAQ a hand glides along the brow line. Small botanical sprigs sway as you scroll.

Jess’s own recent work leads the gallery, captioned as fresh results straight after treatment. On desktop the Services gallery pins in place and glides sideways as you scroll; on a phone it becomes a row you swipe.

Every Book button opens WhatsApp with a message already written for that treatment. Each treatment shows its appointment length and whether it needs a patch test, and the Services page covers who can be treated, how to prepare and the aftercare for each treatment. Underneath, there are no cookies and no tracking, the fonts are hosted on the site itself, images are responsive AVIF and WebP, and there is a skip link and reduced-motion support.

Beauty by Jess now has a website under its own domain that sets out each treatment, its patch-test needs and aftercare, alongside Jess’s own recent work.

Visitors can book in one message: every Book button opens WhatsApp with the treatment already named, and phone, email and Instagram are on the contact page. The site sets no cookies and runs no tracking.

The site is live at thebeautybyjess.co.uk.