Formed Driveways

Formed Driveways is a concept for a driveway installer that sells on design rather than price: block paving, resin bound and porcelain, each in six colours. We set ourselves two jobs. A website that lets a homeowner see their options on a real house before anyone visits, and a system behind it that the business could run on every day.

The two share one database. When a homeowner sends their brief, it arrives in the office as a new job with everything they told us already filled in.

Most trades businesses run on a phone, a notebook and a spreadsheet. Enquiries come in by call, text, email and website form, quotes sit in a folder, and the diary lives in someone’s head. Jobs get missed, customers have to chase, and evenings go on paperwork.

Most driveway websites don’t help. They show a gallery of finished jobs and a contact form, which leaves the homeowner guessing how their own house would look and the business starting every enquiry from scratch.

Formed had to fix both ends: make choosing a finish easy for the homeowner, and make each enquiry arrive ready to act on, in one system the whole team can use.

The driveway studio puts one house in front of the visitor and changes only the driveway. Pick one of five houses, a material and a colour, and the photo changes while everything else stays exactly where it was, so the comparison is fair.

The project page turns those choices into a brief: the size of the drive, what’s there now, when they’d like the work done and what they want to change, with a photo of their own house or one of the sample homes. The “from” price on each finish comes from the business’s own price list, so the website and the office always agree.

Six pages in all: home, surfaces, your project, our approach, inspiration and questions.

A CRM is the office in one place: every customer, every job and everything said and done about it, on any computer or phone. Formed’s is built around how a driveway business actually works, and it follows every job from the first enquiry to the final payment.

When a homeowner sends a brief, it lands in the pipeline as a new job, with their details, photo, chosen finish, measurements and a first estimate from the price list. Nobody retypes anything. From there the job moves through survey, quote, deposit, installation and invoice to paid and aftercare, and every step goes on its timeline. Each job keeps its quotes, invoices and payments together, so anyone can see what’s been accepted, what’s due and what’s been paid, and finished jobs show how much of their guarantee is left.

Each morning the dashboard opens on what needs doing: new enquiries to look at, quotes with no answer, unpaid invoices, messages not yet sent and tasks due today. The owner, the office and the crew each sign in and see what their part of the job needs, and nothing more.

No two trades businesses run quite the same way. Formed’s stages, roles, price list and messages are set up for one driveway business. Yours would be shaped around you: your materials, your prices, your paperwork and the way your team works.

Because it’s built for you rather than bought off the shelf, new features can be added easily as the business grows, without changing the way you already work. Things that can be added include:

Formed Driveways is a self-initiated concept by WebWork Software. It shows a trades website and the system behind it working as one, from the homeowner’s first click to the job on the crew’s phone.

It’s built for driveway installers, landscapers, builders and other trades who quote from site visits and want enquiries that arrive ready to act on, with less paperwork. The website, the studio and the CRM can each be fitted to a real business’s materials, prices and way of working.